28 May 2008

…While Mainstream Press Coverage Shows More a Predictable Trend

Meanwhile, Clinton’s coverage in the mainstream press has shrunk slowly in the weeks since the May 5 primaries. In the most recent seven-day period (May 20-26), Clinton’s share of all mentions fell 2 percentage points to 32%, while McCain gained two percentage points to 27%, and Obama slipped by one point to 41%.

Methodology: Figures in Chart 2 reflect mentions of the three candidates in 6,000 mainstream publications analyzed by Dow Jones Insight between March 25 and May 26. Figures in Table 2 reflect the same mentions for the most recent four weeks only.

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