By Dow Jones Insight Staff
Two weeks ago (May 13-19), Clinton’s coverage on blogs and boards hit a low point as she received just a 25% share, with McCain finally rising to second place with 29% and Obama padding his already comfortable lead to 46%. But in the most recent seven-day period (May 20-26), Clinton jumped back into second place on the blogs and boards with 30%, compared to McCain who stayed level at 29%. At the same time, Obama’s lead shrank to 41% from 46%, so clearly the Clinton mentions came at the expense of Obama’s coverage.
Having dropped their discussion of Clinton to such low levels just a week earlier, social media appears to be ahead of the curve again: some protesting her continued presence in the race, others urging her to fight on, many railing against her remarks about Robert F. Kennedy and weighing the pros and cons of a possible vice presidency.
Methodology: Figures in the chart reflect mentions of the three candidates in postings on 2 million of the most influential blogs and more than 6,000 message boards between March 25 and May 26. Figures in Table 1 reflect the same mentions for the most recent four weeks only.