13 May 2008

Blogs Ahead of the Curve Again?

Dow Jones Insight Staff
Since the May 5 primaries, McCain has received a slightly more competitive share of coverage versus Obama in blogs than he has in all tracked media. With Clinton still a factor (May 1-5), McCain had 2,987 mentions in blogs, or 36% of the total McCain/Obama coverage, versus 5,383 mentions, or 64% of the total, for Obama, matching his share of mentions in all media. But in the most recent five days post-primary (May 8-12), McCain had 2,101 mentions in blogs, or 38%, versus 3,491, or 62%, for Obama.

Either way, McCain has gotten a bit closer to his fair share in the blogs than in the mainstream press.

Methodology: Reflects Obama and McCain mentions from 2 million of the most influential blogs.

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