30 September 2008

Economy Moves to Top Spot Among Tracked Issues as Overall Issues Coverage Surges

Dow Jones Insight Staff

It was a busy month in terms of media coverage of key election issues, as total issues-oriented mentions rose 21% to 1,377,984, compared to 1,137,582 mentions in the previous rolling month, which itself had represented a 22% jump from the preceding rolling timeframe.

The economy, as expected, was the most covered issue in the latest rolling one-month period tracked by Dow Jones Insight, moving up two spots from the previous period. A related issue on the housing slump also advanced, rising three slots to 19 from 22.
Among the issues changing hands were education and jobs, both of which went from being too close to call to going to McCain’s side of the ledger. Obama took back the issue of fundraising, which he’d lost to a tie last time around, but he lost both faith and Israel, now too close to call.

In total, Obama leads on four issues and McCain on 19, while two are currently too close to call.

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