Dow Jones Insight Staff
Looking at mentions of both candidates in headlines only, which we view as a measure of what’s top-of-mind for editors and bloggers, the race is not nearly as close.
In mainstream press sources from July 17 through August 17, Obama’s name was mentioned in headlines 52,790 times, for a 65% share of all headline mentions, compared with just 28,588, or 35%, for McCain.
The picture in social media was not much better for McCain, as Obama was mentioned 59,346 times, for a 63% share, while McCain was mentioned 34,659 times, for a 37% share.
In mainstream press sources from July 17 through August 17, Obama’s name was mentioned in headlines 52,790 times, for a 65% share of all headline mentions, compared with just 28,588, or 35%, for McCain.
The picture in social media was not much better for McCain, as Obama was mentioned 59,346 times, for a 63% share, while McCain was mentioned 34,659 times, for a 37% share.
Methodology: Mainstream press sources include more than 6,000 newspapers, wires, magazines, radio and TV transcripts and more than 13,000 current-awareness news Web sites. Social media sources include 2 million of the most influential blogs and more than 60,000 message boards.
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